SOLANGE KNOWLES is the new face of Madewell. Beyoncé's younger sister fronts the US retailer's autumn/winter 2012-13 campaign - which marks her first major contract with a fashion brand.
The American DJ - who was signed by Next Models in January - follows in the footsteps of Vogue contributing editor Alexa Chung, who has previously modelled for the label, as well as releasing a clothing collaboration with the brand.
Madewell - sister company to American giant J.Crew - describes its new face as "ever-so-stylish", and has released a behind-the-scenes video of Knowles filming the new Mix Well: Madewell campaign shoot.
"No one pulls off a style mix quite like Solange," said the brand. The musician can be seen modelling a selection of Madewell's signature casual-cool daywear in the shoot, which focuses on the concept of mixing and matching. Think slouchy printed dresses paired with a fedora and ankle boots, or boyfriend jeans worn with a chunky knit and neon heels.
Solange has previously modelled for Rimmel makeup, and has appeared on the catwalk for Alberta Ferretti Limited Edition.
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