The Gap wants New Yorkers to brave the traffic of Herald Square, to take in their newly remodeled flagship store at Broadway and 34th street. To promote their new look, the brand has plastered ads on MetroCards, urging New Yorkers to “Be Bright” and shop at their newly renovated store. The card also
acts as a 20% discount coupon. They are available at booths at the following locations: Grand Central, Herald Square, Union Square, Penn Station, Columbus Circle, and on Lexington Avenue at 53rd, 59th and 86th Streets.
acts as a 20% discount coupon. They are available at booths at the following locations: Grand Central, Herald Square, Union Square, Penn Station, Columbus Circle, and on Lexington Avenue at 53rd, 59th and 86th Streets.
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