Last year, graffiti artist Kidult tagged the Marc Jacobs Mercer street location, spurring the desinger to sellt-shirts picturing the artist’s handiwork for $686. Now it seems Kid has struck again, this time spraying Jacobs’s Paris store with a big, green, $686, tweeting afterwards: “680? 689?…686?! How much are you going to sell this for? #kidultarmyparis
#thisisnotart.” Marc Jacobs has no intention of letting this one slide, either. The Marc Jacobs International twitter account has already posted several photos of the“installation,” even encouraging people to stop by and see it for their “viewing pleasure.” On top of that, the Paris store is already selling ’686′ tees, having also shared a snap of a stack they debuted at their Paris location yesterday: $686 for an unsigned tee, and $480 for a signed one. Last night, Marc Jacobs Int’l shared a photo employees rocking ’686′ snapbacks, with the caption “Celebrating @therealkidult in #Paristonight. Our hats off to you.” Shots fired! Do you think Kidult and Marc Jacobs are in kahoots on a genius marketing campaign? Or is this just a big f-you to the artist?
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