Bad news for Gucci! The luxury brand has just lost its 4 year battle with Guess over allegations of the latter copying Gucci’s logo and using it on a line of shoes. The lawsuit goes as far back as 2009, with accusations of trademark infringement, counterfeiting, and unfair
competition being filed in New York and Milan. Initially, the New York case ruled in Gucci’s favor, demanding Guess hand over $4.7 million for damages (this was later reduced to $456,183). However, Milan court deemed Guess the winner of the case, ordering the Italian brand to cancel several of its product trademarks, including the “G” stamp, “declaring that it was common in the world of fashion, and separate from the brand’s interlocking double G logo. “
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