H&M Hires Plus Sized Model for Swimwear

While Abercrombie & Fitch may not cater to the plus sized set, H&M is showing their support–in real ways. The fast fashion retailer has hired size 12 model Jennie Runk to showcase both bikinis and one piece swimsuits for their plus sized swimwear campaign. A

spokesperson told Quartz, “Our aim is not to convey a certain message or show an ideal but to find a model who can illustrate this collection in an inspiring an clear way.” Hats off! I wonder if other brands will follow suit?