American Apparel Responds to Hurricane Sandy Sale Critics

 American Apparel defended its “Hurricane Sandy” sale to Fashionista yesterday. “Of course we’d never mean to offend anyone and when we put the email out yesterday it came from a good place.” The retailer explained , the reason “is

that retail stores are the lifeline of a brand like ours so when they are closed, we need to come up with ways to make up for that lost revenue. People forget how expensive it is to run a Made in USA brand like American Apparel and if we made a mistake here it came from the good place of trying to keep the machine going–for the sake of our employees and stakeholders.”