Monday, October 22, 2012

Jennifer Adighije: House of Silk (MTN LFDW YDE NOMINEE)

Jennifer Adighije
About HOS
Started in Lagos state, Nigeria on the 1st January 2009 as a fabric retail company, in only a few months the company grew to incorporate tailoring services for our clients on a one-to-one basis. The creativity in designs, invisible tailoring and impeccable finishing left the clients yearning for more
and the brand later grew to open its retail store in Lagos and Flagship store in Abuja which is fast rising as the fashion hub in sub Saharan Africa. House of Silk (HOS) has contributed greatly to the fashion scene providing bespoke tailoring for celebrities and top government officials home and abroad.
"HOS expresses feminity in the most perfectly chic and elegant ready-to-wear dresses" said the C.E.O of the brand. Our eclectic ensembles use the best Luxury silk, prints, satin & sheer fabrics, tailored to fuse creativity and comfort. Typical designs adorn rhinestones, studs, intricate beaded bodice & sequin drapings of assorted colors to accessorize our collection of evening gowns, cocktail and play dresses, which provide the highlight of our collection
House of silk now has 2 lines the HOS luxury line protrays an amalgamation of mid-eastern silhouettes furnished with Bright playful hues with toga cuts, deconstructed drapes and layering in the rarest Tempera painting style, Motioned swirls of strong graphic signature silk & the Abada collection line which uses local prints which prominently feature sequins and lace mixes with African prints made with figure conscious silhouettes tailor made for the beautiful African woman.
"The future will see many more HOS appearances on the international red carpets, retail and online stores in Europe, the USA and beyond.

Jennifer Adighije. CEO
Fashion Designer Jennifer Adighije has become the epitome of classic fashion in Nigeria. With 2 product lines HOS - upscale luxury label and Abada couture - African prints; makes us wonder who the lady behind the label really is.
Born on April 15th, 1983, in Lagos Nigeria, coming from a long way in days of sharing a bedroom with two of her siblings and growing up in a middle-class Nigerian family, Jennifer had always been studious at school with a flare for handi-craft. Jennifer’s fashion sense was apparent at an early age when she would purchase expensive fabrics with her pocket money and cut out patterns for her numerous dolls.
It is Jennifer's innovativeness, among many other traits of the model businesswoman that has made her the founder, designer and chairman of the multi-million naira company. She also recently launched the beauty arm of the business in a sophisticated beauty studio and Nail spa making it the one-stop destination for fashion and beauty routines all under one roof i.e. the complete makeover shop. Not only is she among the few Nigerian

fashion designers to have multiple stores across the country, but she is the first to sell the whole lifestyle image that consumers flock to worldwide. Jennifer sells much more than clothes and beauty routines; she sells a lifestyle image of sophistication, class and taste

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