Friday, September 21, 2012

Victoria Beckham; The Most Talked About Designer on Twitter During New York Fashion Week

Victoria Beckham was the most talked about designer on Twitter during New York Fashion Week. The former Spice Girl gained over 57,000 new followers during the New York shows, and had over 17, 000 mentions on the social networking site.

The mother-of-four showed two collections during the week - her mainline Victoria Beckham range and her secondary Victoria, Victoria Beckham line.
Marc Jacobs - who was the second most mentioned New York designer - didn't even come close to rivalling Beckham's figure, with just over 8,800 mentions. Hot on his heels in third place was Diane von Furstenberg (with approximately 8,600 mentions), followed by Alexander Wang in fourth place (with 6,700 mentions), Michael Kors in fifth place (with 6,200 mentions), and sixth place going to DKNY - which was mentioned over 5,900 times.
According to the report - conducted by New York-based analytics agency Whisper Group - designer Rebecca Minkoff gained the second highest nu,ber of new followers after Beckham, with more than 30,000 people following her in the space of a week. Michael Kors was third highest in gaining new followers, attracting over 14,300 new fans. Ralph Lauren, Rachel Zoe and Marc Jacobs also saw an significant increase in their number of followers.
According to the group's findings, the most popular catwalk trends talked about on Twitter were white, leather and lace. 

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