United Colors of Benetton has unveiled their new UnHate campaign, featuring a few of the millions of unemployed youth ages 18-30 who want to work. The “Unemployee of the Year” ads show beautiful photos of young people from all over the world, their
age, and their non-occupations. The goal is to help erase the stigma of the non-working young person as lazy (
hear that, Mitt Romney?), and show that this is a huge problem, particularly for young folks at a time where they’re supposed to be building their careers. Attached to the campaign is a contest. If you’re unemployed (or underemployed), go to Benneton’s UnHate website and sumbit your ideas for projects you think need funding (and could help put young people back to work). Until October 14th, you can vote on the projects you think are most promising, and Benneton will put €5000 euros each toward the development of the top 100 ideas.
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