Topshop will livestream its Unique spring/summer 2013 show on TOPSHOP.COM this Sunday, September 16, offering shoppers the chance to buy pieces from the collection immediately from the catwalk.
"This show is all about the customer and creating what we call social entertainment around our product," said Topshop chief marketing officer Justin Cooke. "We want to take the energy and the excitement of our iconic Oxford street store to millions of people all over the world through TOPSHOP.COM. It's social, it's commerce and it's entertainment all rolled into one."
For the first time ever, fans of the brand will be able to customise what they see on the catwalk - with the option to change the colours of selected key looks and accessories. Beauty fiends will also be able to buy all beauty products used on the show models. Any placed ready-to-wear orders will be delivered three months before industry lead times, while beauty orders will arrive within 48 hours.
In case you'd rather discuss your shopping list with friends before buying, the brand will also launch a Shoot The Show function - in partnership with Facebook - where online viewers can share their favourite looks on their social media platforms.
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